632% Traffic Increase & New Hires For %%Blue Planet%%

Blue Planet Plumbing and Heating isn’t your average plumbing outfit. They handle everything from leaky taps in your kitchen to major commercial heating installations. Danny, the owner, knew they needed a top-notch online presence to match their top-notch services. 

That's where we came in.

We designed and developed a beast of a website with over 50 pages, covering their 15 services and 10 service areas, and, most importantly, a ‘Work With Us’ page to help Danny find the talent he needed to take Blue Planet to the next level.

So, our mission was clear: create a comprehensive, engaging website that not only showcased their skills but also boosted their online presence and brought in the right people.

Danny was fed up. 

Blue Planet's old site wasn’t representing the business he’d built up – single-page, outdated, and doing nothing to show off their top-tier plumbing services. 

He needed something slick and professional, a site that could manage over 50 pages without breaking a sweat. Each of their plumbing and heating services needed its own spotlight, along with coverage for 10 different service areas they cover. On top of that, Danny was struggling to recruit quality staff. He needed a careers section that really spoke to potential hires. 

And, of course, on-page SEO was a must to help people actually find the site. It was a tall order, but we were up for the challenge.

We kicked things off with a sit-down to get the skinny on what Blue Planet needed. 

Danny laid it all out – 50+ pages, each service getting its own space, and a way to show off their work and areas they cover. So, we rolled up our sleeves and got to work. 

We designed and developed a site that’s as slick as an oil spill, making sure every page was on point. The 'work with us' page? Nailed it – it’s now a magnet for top-notch talent. We sprinkled on-page SEO magic everywhere, ensuring they’d show up in all the right searches. 

And to keep visitors engaged, we added a few subtle interactions and animations that make the site a joy to explore.

The new site isn’t just about looking good – it’s packed with features that are already bringing in the results Danny wanted. 

We’ve got comprehensive case studies showcasing Blue Planet's best work, a recent work gallery that highlights their latest projects, and glowing testimonials from happy clients. Each of the 15 services they offer has its own dedicated page, along with individual pages for the 10 areas they cover.

To make it easy for potential clients to get in touch, we added simple, effective contact forms and a 'call us' button in the navbar for mobile users – no more faffing about. And to keep visitors hooked, we spiced things up with engaging copy and added some interactions and animations throughout the site. 

We wanted more than just getting people to visit Blue Planet’s site; we wanted to keep them engaged and turn those visits into real business for Danny and his team.

The results? Absolutely smashing. 

Since launching the new site, Blue Planet has seen a staggering 632% increase in organic traffic. That’s not just numbers on a screen – it’s more enquiries, more jobs, and more money in the bank. 

Danny’s managed to hire new staff, and the quality of work coming in has shot up. The site's performance isn't just good; it’s brilliant, acing Lighthouse performance tests and offering a seamless user experience. With top-notch UX and UI, customers are sticking around, exploring services, and getting in touch.

All this means more work, higher quality projects, and a big smile on Danny’s face.

‍

Danny's over the moon with the results. He loves how the site showcases their services and brings in new business. Plus, the recruitment page is helping him attract the talent he needs to keep growing.

Here’s what he thinks in his own words:

Working with the team at Tradespeople Digital has been absolutely amazing. I can't thank them enough.

Especially Dave, who went above and beyond for us to make sure our website was 100% of what we were looking for. The team were so happy to help in providing many options for how the website could look. Sometimes, I feel like a fussy customer as I can be quite particular, but nothing was too much trouble for the team; they welcomed all my thoughts and opinions and used them to create a website that I'm extremely happy with. Traction from customers on the website is up 632% than the last website and have also managed to hire a new gas engineer.

Thank you so much to Dave and all the team @ Tradespeople Digital.

So there you have it. 

We took Blue Planet Plumbing and Heating’s outdated, single-page website and turned it into a sleek, professional powerhouse. The new site isn't just a looker; it's a business tool that's driving growth. 

With a 632% increase in organic traffic, new hires, and higher-quality jobs rolling in, Danny's over the moon. The site's performance is top-notch, and its user experience is keeping visitors engaged and converting them into paying customers. 

We didn’t just build a website; we built a platform that’s helping Blue Planet thrive. And we’re delighted with that.